Qualitative Measures to Guide and Communicate Your Green Efforts | ZMINA:Resilience webinar #8

Many cultural organizations want to make a difference when it comes to environmental responsibility, but they run into the same practical questions: How do we actually know if our efforts are working, and how do we clearly prove that impact to others?

This final session of the Green Culture Capacity Building series focuses on both the operational and human sides of tracking your ecological footprint. We will explore a practical model from Aarhus, Denmark, where cultural institutions use climate accounting as part of the city’s official cultural policy.

It is easy to get lost in vague concepts, but moving from good intentions to quality assessment requires reliable frameworks. During the workshop, you will be introduced to free carbon calculators tailored for cultural work to help you measure physical impacts as a tool for prioritising where to reduce.
We will also tackle the communication dilemmas: How do you talk about your eco-efforts when your data isn’t perfect? We’ll discuss how the conversation on green issues is shifting: from strictly reporting carbon figures to qualitatively evaluating proactive climate actions. The session will explore the theory of social tipping points, demonstrating how both small and large cultural initiatives have significant power to shift collective human behavior.

📌 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀:
— 𝗕𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗡𝘂𝗺𝗯𝗲𝗿𝘀 𝗮𝗻𝗱 𝗔𝗰𝘁𝗶𝗼𝗻: Free carbon footprint calculators paired with strategies for qualitatively evaluating your climate steps.
— 𝗧𝗵𝗲 𝗔𝗿𝘁 𝗼𝗳 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘇𝗶𝗻𝗴: Identify exactly where your organization can make the biggest environmental impact.
— 𝗡𝗮𝘃𝗶𝗴𝗮𝘁𝗶𝗻𝗴 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗗𝗶𝗹𝗲𝗺𝗺𝗮𝘀: Honest approaches for sharing your green steps confidently, even when your data isn't perfect.
— 𝗗𝗿𝗶𝘃𝗶𝗻𝗴 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝗿𝗮𝗹 𝗖𝗵𝗮𝗻𝗴𝗲: Insights into how both small and large cultural initiatives have the power to shift collective human behavior.

🗣️ Trainer: 𝗦𝗶𝗴𝗻𝗲 𝗦𝗽𝗲𝗹𝗹𝗶𝗻𝗴 Ø𝘀𝘁𝗲𝗿𝗴𝗮𝗮𝗿𝗱
Signe Spelling Østergaard is a Cultural Advisor within the Cultural Department (Kulturforvaltningen) of Aarhus Municipality, Denmark, where she supervises the independent cultural institutions within the performing arts and manages the city's Cultural Development Fund (Kulturudviklingspuljen). Beyond arts development, Signe is actively involved in structural frameworks that bridge cultural management with progressive operational policies, notably Aarhus's pioneering climate accounting requirements for cultural institutions.
The training session will be held in English.

📅 𝗪𝗲𝗱𝗻𝗲𝘀𝗱𝗮𝘆, 𝟮𝟰 𝗝𝘂𝗻𝗲 | 13:00 – 15:00 CEST 
🔗 Facebook event: https://www.facebook.com/events/1824686378494883/

ℹ️ For more information check out zmina.eu

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𝗭𝗠𝗜𝗡𝗔:𝗥𝗲𝘀𝗶𝗹𝗶𝗲𝗻𝗰𝗲 is a cooperation between IZOLYATSIA (UA), Malý Berlín (SK) with support of Trans Europe Halles (SE).
Co-funded by the European Union. Views and opinions expressed are however those of the author(s) only and do not necessarily reflect those of the European Union or European Education and Culture Executive Agency (EACEA). Neither the European Union nor the granting authority can be held responsible for them